About Us

Wow — thanks for wanting to get to know us!

New Reign Co. is based in Boston and was founded by a couple who love traveling and spoiling their pets whenever possible. We have an eye for the details in life and aim to provide versatile high-quality accessories at an affordable price. Each component we use is hand-picked, quality checked, and wear tested to create a consistent, yet unique product. We design every piece with the intent of inspiring creativity and expressing confidence. New Reign is not about owning a product or a status symbol, it is a movement, a culture of forward-thinking and inventive individuals looking to set themselves apart from the crowd. 

-New Reign Co.