About New Reign Co

Wow — thanks for wanting to get to know us!

New Reign Co. is based in Boston and was founded by a couple who love traveling and spoiling their pets whenever possible. We have an eye for the details in life and aim to provide versatile high-quality (fun) products at an affordable price. Each item we choose is hand-picked and quality checked yet every product is unique and rare in itself. Every piece is selected with the intent of inspiring creativity and expressing confidence. New Reign is not about owning a product or a status symbol, it is a movement, a culture of forward-thinking and inventive individuals looking to set themselves apart from the crowd. 

-New Reign Co.